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Evidence Guide: SIFXMPR005 - Develop marketing strategies and activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIFXMPR005 - Develop marketing strategies and activities

What evidence can you provide to prove your understanding of each of the following citeria?

Develop marketing strategies.

  1. Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.
  2. Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.
  3. Balance range and pricing of products and services to meet client needs and fiscal responsibilities.
  4. Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.
Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Balance range and pricing of products and services to meet client needs and fiscal responsibilities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing and promotional activities.

  1. Determine marketing and promotional activities to suit each target market.
  2. Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.
  3. Develop marketing and promotional materials in conjunction with appropriate personnel.
Determine marketing and promotional activities to suit each target market.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing and promotional materials in conjunction with appropriate personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and improve marketing performance.

  1. Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.
  2. Analyse issues affecting effectiveness and take corrective action.
  3. Provide opportunities to relevant people to suggest ways to improve marketing performance.
  4. Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.
  5. Conduct ongoing research of client requirements to identify opportunities for change and improvement.
Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse issues affecting effectiveness and take corrective action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide opportunities to relevant people to suggest ways to improve marketing performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct ongoing research of client requirements to identify opportunities for change and improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies.

  1. Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.
  2. Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.
  3. Balance range and pricing of products and services to meet client needs and fiscal responsibilities.
  4. Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.
Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Balance range and pricing of products and services to meet client needs and fiscal responsibilities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing and promotional activities.

  1. Determine marketing and promotional activities to suit each target market.
  2. Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.
  3. Develop marketing and promotional materials in conjunction with appropriate personnel.
Determine marketing and promotional activities to suit each target market.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing and promotional materials in conjunction with appropriate personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and improve marketing performance.

  1. Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.
  2. Analyse issues affecting effectiveness and take corrective action.
  3. Provide opportunities to relevant people to suggest ways to improve marketing performance.
  4. Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.
  5. Conduct ongoing research of client requirements to identify opportunities for change and improvement.
Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse issues affecting effectiveness and take corrective action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide opportunities to relevant people to suggest ways to improve marketing performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct ongoing research of client requirements to identify opportunities for change and improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop marketing strategies.

1.1 Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.

1.2 Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.

1.3 Balance range and pricing of products and services to meet client needs and fiscal responsibilities.

1.4 Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.

2. Develop marketing and promotional activities.

2.1 Determine marketing and promotional activities to suit each target market.

2.2 Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.

2.3 Develop marketing and promotional materials in conjunction with appropriate personnel.

3. Monitor and improve marketing performance.

3.1 Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.

3.2 Analyse issues affecting effectiveness and take corrective action.

3.3 Provide opportunities to relevant people to suggest ways to improve marketing performance.

3.4 Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.

3.5 Conduct ongoing research of client requirements to identify opportunities for change and improvement.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop marketing strategies.

1.1 Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.

1.2 Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.

1.3 Balance range and pricing of products and services to meet client needs and fiscal responsibilities.

1.4 Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.

2. Develop marketing and promotional activities.

2.1 Determine marketing and promotional activities to suit each target market.

2.2 Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.

2.3 Develop marketing and promotional materials in conjunction with appropriate personnel.

3. Monitor and improve marketing performance.

3.1 Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.

3.2 Analyse issues affecting effectiveness and take corrective action.

3.3 Provide opportunities to relevant people to suggest ways to improve marketing performance.

3.4 Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.

3.5 Conduct ongoing research of client requirements to identify opportunities for change and improvement.

Evidence of the ability to:

develop marketing strategies for a specific funeral service product, service or organisation that identify current and relevant industry organisation marketing issues and include a detailed, realistic implementation program of activities

implement a range of marketing activities and evaluate their utility.

Evidence of performance of two or more marketing strategies and suite of marketing activities is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

concept of marketing

concept and principles of marketing strategies, including:

trend analysis

promotion and advertising

product and service range and type

pricing, presentation and display of products and services

pursuing product differentiation and cost leadership within a specialist market segment

creating a very different product or service so that the business becomes a class leader in the industry

industry marketing trends

cost-benefit analysis methods

marketing and promotional activities, including but not restricted to:

advertising in national, state or local newspapers

website

social media

word of mouth, referrals and testimonials

professional and industry journals

advertising on radio or television

display posters

exhibitions and inhouse promotions

sponsorship

information sessions

developing networks and strategic alliances

client feedback mechanisms

federal, state or territory, and local government legislation and regulations relating to work health and safety/occupational health and safety and consumer protection

workplace policies and procedures in relation to marketing plans.